Tag: advertising
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Out Of Stock
So why in website? To make us think you are a bigger retailer than you really are? To get us revved up? To taunt us? Or is your website the equivalent of a dusty cupboard? Unable to keep it clean, do you exhibit the whole as an artefact? So why do you not list all…
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” Launch At Unfriendly Target “
I kid you not…this was part of an advertisement for a scale model kit. It described a navy attack fighter. Presumably the launching of anything would most likely be done at a target…and unfriendly ones the first choice. Friendly targets are also possible, but you use smaller missiles. Advertising in a language that is not…
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The Year-Round Scale Model Show – Part Two
So the annual weekend in the hall is to be kaput. Now we think up the new show. You’re soaking in it; the internet. The always-there screen that steals your images and time. The ever-present menace to your credit card. But this time it will be fun. If there is a reasonable pot of money…and…
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Snowball Effect
When I started writing weblog columns for the camera shop where I worked, I had no idea that it was going to be more than a flash in the pan – a management whim that would come and go as fast as a wink. Other ideas had done just that. But in the end I…
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Persuasion and the Bumtree
A while back I decided to try our local swap and sell app – Gumtree – to dispose of an unwanted plastic model kit. The app was efficient and easy to use, which was a blessing for a non-tech person. I have used my iPad to picture objects for sale, offer them, and frequently have…
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To Whom Do You Advertise…
When you are not advertising for profit? My question precisely as I added my mite to the scale model table at the WASMEX show a week ago. The basic formula for the scale model club I joined was to set out a series of large tables with green cloth covering and place whatever the members…
The Little World 