Tag: marketing
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Who Decided My Childhood?

No, I don’t mean my parents or the school teachers or the rock and roll industry – I mean who decided which prototypes to make into the plastic models that I built? Bear in mind it was a childhood in a part of North America that was under both American and British influence. Airfix, FROG,…
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So Will We See A Flood Of Kits?

Or a drought? The Ukraine War is in full swing, if swing accurately describes improbably heavy armour floundering across muddy fields or running out of fuel on the main road. The Russian Army seems to be a different entity from that presented by the media a few decades ago, and that is a bit of…
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Wait. What?

I have just been given a conflicting story and am in the process of processing it. Pardon the odd sounds coming from my brain. Some of them are gas and some of them are suspicion. The basic problem surfaced a few months ago when I went to my local hobby shop to get another bottle…
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So Why Does One Model Tank?

And another become a classic? I’m not talking about 1/35 scale armour here. I mean why is one model kit a success and just keeps on selling, and another ends up in the auction house for unsold kits within the first six months? a. Is it a bad model? Badly conceived, badly moulded, poorly packaged.…
